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  • Deccan Chronicle

Movie theatre chain changes logo for Amitabh Bachchan

Hyderabad: Inox, the movie theatre city chain, said it had changed its logo and tagline in all its 705 screens across the nation to feature Hindi filmdom’s icon Amitabh Bachchan who is celebrating his 80th birthday.

Puneet Gupta, AVP, marketing, Inox Leisure Ltd, said, “This is our way of paying respect to the living legend. On the logo of Inox, the face of Big B is embossed. The tagline is changed to ‘Live the Legend’ from ‘Live the Movie’.

At the PVR Galleria at Punjagutta which has been screening hit films featuring Amitabh Bachchan for four days, all the shows were houseful. Many fans turned to OTT platforms to watch their favourite film starring Amitabh Bachchan, the angry young man who became a quiz master.

A Big B fan, Kiranmayee Alivelu, a finalist of the Mrs India contest, said, “No one can replace Amitabh Bachchan on the screen. His romance is so versatile, especially in Sholay.”

Steve Adams, a professional singer, said the song from the film ‘Don’ that was picturised on Amitabh Bachchan, “Arre deewano, mujhe pehchano, gets many requests. No programme is complete with a song from Amitabh Bachchan films, he said.

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